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Weekly updates

By now, you’re probably familiar with the trend of people destroying wildly expensive items to gain clicks on YouTube. The common motive, to convert traffic into monetary gain (that somehow amounts to a worthwhile sum once you deduct the price of the broken item) is a little bit sickening and at times kind of borders on a rare strain of fetishism (seriously). Now, Apple’s 18 karat gold, $10,000 timepiece is the trend’s latest victim.

Taras Maksimuk, better known as TechRax, has gained himself a following by recording the planned destruction of luxury items you and I only dream about owning. In his most recent conquest, TechRax rounds up a pair neodymium magnets, the world’s strongest commercially available metal compound, places the high tech gold watch between them, and lets physics take care of the rest. Take a look at the footage above.

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