New Balance has just unveiled the first instalment in its Numeric series of videos. Entitled A Place in the Sun, the guys are filmed skating the streets of Los Angeles, against the backdrop of the standard Hollywood motifs like the walk of fame and the hillside sign.
The skate scenes are interspersed with bird’s eye views of the sprawling city landscape, the manipulated footage showing the team slicing through crowds moving in slow motion. All set to a steady soundtrack of Sonic Youth, the video features NB team members including PJ Ladd, Arto Saari, Levi Brown, Tom Karangelov, Jordan Taylor, and Tyler Surrey. Watch above.