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Weekly updates


Sometimes it can be tricky to coax Melbourne out of the house on a drizzly night, but Nike’s infectious enthusiasm was up to the task. Devotees of the brand got to witness the presentation of the store-exclusive EA Games collab shoe, the Nike Air Trainer Max ’94 Premium – bearing a glow-in-the-dark outsole and a lenticular swoosh. Naturally, the EA crew were on deck to facilitate some heated matches of Madden and FIFA amongst the punters too. And, of course, we got to be the first to poke around the brand new landmark store – a 300 square metre–plus monument to the iconic designs and admirable ideals of the brand.

The Nike Store at 267 Chapel Street, Melbourne is now open.

The Nike Air Trainer Max ’94 Premium is available exclusively from the Chapel Street store from Saturday November 16.

Photography by Melissa Cowan.