New York Sports Clubs (NYSC) ran an advertisement in the New York Post yesterday, seizing on the media circus around Kim Kardashian and Kanye West‘s wedding. The advertisement takes a stab at Kardashian’s former marriage to NBA player Kris Humphries.

In case you haven’t been keeping up with the Kardashians, the over-publicised, two-part DVD special that was Kim’s 2011 wedding lasted a brief 72 days. Owners of NYSC are hoping to gain new members from the advertisement, encouraging them to “last longer than a hollywood marriage.”