The internet cannot have nice things. Admittedly, Nutella did accidentally send their recent promotional email to some of the wrong people i.e the I Quit Sugar team, but it was only a matter of time before the good people of the internet took it into their own hands. #mynutella has started to light up online with creative takes on the popular spread’s jar label. While they probably won’t make the cut to actually be printed, it’s wholesome entertainment and yet another lessons for big brands trying to play on the internet.

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