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Weekly updates


What do you get when you team up cheerleaders, Roman soldiers and mythological beasts? The latest Samsung ad…naturally. The electronics company has enlisted the talents of director du jour Romain Gavras to create the ad, entitled ‘Charge’, for its latest Smart TV. Similar to the cinematic visuals he directed for M.I.A and Yeezy and Jay-Z, Romain turns up the epic-rating on this ad to “This Might Be The Greatest Thing I’ve Ever Watched” proportions. I mean, there’s a freaking T-Rex in there – how do you top that? If you’re still trying to figure out what this all actually looks like, you best just hit play on the video above.