It was on this day in 2005 that the first YouTube video ever, ‘Me at the zoo’, changed the way we share video content. In the years since, the platform has evolved to enable musicians, performers, comedians, artists and all kind of eccentrics to reach global audiences like never before. To mark ten years of new forms of exposure and creativity enabled through the website, we’re looking at 10 artists whose success was directly linked to YouTube. Whether that reach turned out to be a good thing or a bad thing, it’s up to you to decide. Check out our picks in the gallery above.