Plastic World might be a new name on the record label rolodex, but the key players are hardly strangers to the game. The independent label is the lovechild of Vic Edirisinghe (Astral People/OutsideIn) and James McInnes (Former Future Classic label guy, current Future Classic DJ), who are known around the Sydney circuit for their impeccable taste in tunes and valuable contribution to the Australian music industry.
Now before I make myself sick with this earnest tone, I’ll take it back to the usual place and throw down three letters that will put Plastic World into perspective: DTF. They are DTF with hard work. They are DTF with supporting local talent on an international playing field. They are DTF with quality over quantity. And right now, Plastic World are officially DTF for the first time. Yep, the chastity belt has slipped and Plastic World are getting it on with their debut release by electronic duo, Alba. I saw these guys when they were still Albatross and they were fucking great. Since then, the duo have supported Mount Kimbie, Four Tet and Gold Panda – no biggie. Plastic World are releasing Alba’s new EP ‘Knokke / Law’ next week, featuring remixes from Detroit’s Rick Wade and Jimmy Edgar. I’m gonna try to say this in the most asexual, platonic way possible: I am DTF with Plastic World.
We put on our best Regina George voice and chat with James McInnes from Plastic World below:
<ACCLAIMmagazine> What’s your real name, not your cyber name?
<Plastic_World> James McInnes
<ACCLAIMmagazine> When did you first join the online community?
<Plastic_World> I think I properly got into one when I was 12. I spent a lot of time playing Counter-Strike and in the Game Arena forums. Then I believe I tried graffiti and spent a lot of time on 12ozprophet.
<ACCLAIMmagazine> Be honest, what was your first Internet handle?
<Plastic_World> jamesltd – I still use it today
<ACCLAIMmagazine> Preferred net browser?
<Plastic_World> Was a huge Safari man til this year (mainly because of Reader), then moved to Chrome and things are great.
<ACCLAIMmagazine> How many hours a day do you spend online?
<Plastic_World> My day job is 100% interneting so I reckon 9-10hrs per day, probably more. It’s more hours than I sleep actually. Is that bad?
<ACCLAIMmagazine> Favourite social media network and why?
<Plastic_World> Probably Instagram because there’s less crap on it compared to other ones.
<ACCLAIMmagazine> To hashtag or not to hashtag?
<Plastic_World> Hashtag only to win something.
<ACCLAIMmagazine> What do you think a selfie says about a person?
<Plastic_World> Not sure.
<ACCLAIMmagazine> Who is your biggest online influencer?
<Plastic_World> Argh! I can’t pick. I do enjoy following @emrata right now – does that count?
<ACCLAIMmagazine> What was the last thing you looked up on Wikipedia?
<ACCLAIMmagazine> Where is your favourite place to shop online?
<Plastic_World> Got a pretty big soft spot for Juno Records, but I think Gumtree takes the cake.
<ACCLAIMmagazine> How does your online identity compare to your IRL identity?
<Plastic_World> Pretty similar. Both play lots of soft rock and have James in their name.
<ACCLAIMmagazine> How has the Internet helped to develop your creative endeavours?
<Plastic_World> It’s such a huge, powerful and exciting tool. None of the work that Vic and I do together would be possible without it really. We wanted the label to be as flexible as possible so we can still juggle day jobs and not miss anything – as a result we can more or less run the label from our mobile phones with a few apps – we can plan release schedules in Google Docs, share audio masters with Dropbox, listen to demos in Soundcloud and have a yarn with our bands in private Facebook Groups. Internet is so good.
<ACCLAIMmagazine> How do you keep up with the constant evolution of online tastes and trends?
<Plastic_World> Avoid them. Good music is good music, you don’t need to follow hype and trends to shine through. The real goal is to sound timeless. Hopefully you hear that in all our records!
<ACCLAIMmagazine> Best GIF going around ATM?
<Plastic_World> I’m not much of a GIF king
<ACCLAIMmagazine> Can you show us a meme that best represents you?
<Plastic_World> Sometimes I look like Fry
<ACCLAIMmagazine> Final words to the haters?
More Plastic World:
Get to know your Net Neighbours and keep up with ICU here.