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Weekly updates

Always one for the grand public declarations, Kanye took to the stage at the adidas Global Brand Conference in Germany on Monday. He had a whole lot to say about creativity, but all the concrete information got was that his collaborative collection with adidas is due in June. (Earlier than initially thought.)

He talks about how creativity is his “oxygen,” and about the importance of this collab to him, saying that “this isn’t just something where we just take other peoples’ ideas and put our name on it.” With the success of his Nike Air Yeezys in the past, we can rest assured that Kanye knows what he’s doing when it comes to sneakers. “This was the company that was experienced and brave enough to give me the opportunity to create.”

If you need more confirmation, skip to 5.10 of the video above.

Kanye’s adidas sneaker lurve

Karmaloop to stock the Kanye West x adidas collection
Kanye West x adidas collection announced for Septemer 2014 release