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Tyler the Creator has a habit of dominating the pop culture news cycle when he does anything but today in particular, you have to acknowledge, is a lot.

First up Tyler announced his new partnership with Converse focusing on their One Star model. It’s a particularly noteworthy coup considering the rappers previous relationship with long-time Converse competitor Vans. You can see Tyler’s warped humour announcing the partnership in the video above. Tyler’s new role with Converse will see him put a spin on the iconic suede One Star sneakers. The limited-edition sneakers come in an exclusive light blue, Clearwater colour way, handpicked by Tyler and one-of-kind graphics on the sock liner that were designed by Tyler. There’s a special drop of the One Stars coming July 13 to golfwang.com but you can also get the seasonal drop right now from www.converse.com.au.

In other Tyler news, we’ve known for a couple weeks now to expect his new album Scum Fuck Flower Boy this July but the internet had other plans. The album recently leaked online and is making waves with audiences for it’s contents. On a few tracks Tyler seems to allude to coming out but there’s no overt lyric or statement as to exactly how Tyler’s defining his sexuality. So far there’s been no word from Tyler himself about the album leak or the album’s contents so we’ll have to wait and see.

Like we said earlier, Tyler has a habit of dominating the news cycle and from the looks of things that’s not slowing down anytime soon.

Weekly updates