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Rapper/Producer/Designer Tyler, The Creator is ready to drop a new collection of clothes through his label GOLF, and in his new campaign he enlists rapper A$AP Rocky, his manager Clancy and other friends.

The campaign is titled ‘What Makes You Smile?’ with Tyler simply explaining that¬†“I ASKED MY FRIENDS WHAT MADE THEM SMILE; WATCHING THE FEW SECONDS OF THIER INNOCENT HONESTY WAS THE BEST PART.”

Each photo features a different model explaining what makes them happy, decked out in the GOLF wear, which releases on Saturday via golfwang.com.

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