Lifestyle brand monolith adidas Originals launched their epic new global campaign this week.  Titled ‘Unite All Originals‘ the campaign sees a number of international creatives and musicians collaborate and ‘collide’ on original new bits of content, ranging from music videos to tracks to art pieces, all of which can be viewed via the adidas ‘collider’ hosted at www.adidas.com/unite.

The adidas collider is an online application that allows visitors to vuew the unique bits of original content as they are posted. The first round of content sees collaborations from various disciplines including Evan Roth (Artist) Flip (Artist)  Geoff Lillemon (Digital artist) Grace Tang (3d Artist) and Stooki (Artists Collective/Designers).

To kick things off however, the three-stripers enlisted the skills of DJ A-Trak and Director SoMe who produced the excitement vid above. The song Landline 2.0  is actually a reworking of the track Landline taken from A-Trak’s Tune Melt EP. The artist made a new version exclusively for the adidas ad. It’s the second time A-Trak has worked with the director SoMe. They famously collaborated on the Barbra Streisand video for Duck Sauce a couple years back and the same frantic energy and signature visual crack is evident in this latest vid.

Watch the video above and stay tuned for more releases from the collider as they happen.