There’s definitely a certain formula and aesthetic behind A.P.C’s success. Founder, Jean Touitou has an inherent coolness and a good take on classical minimalism. We’re talking quality denim (you’ll know what I mean if you’ve ever worn their jeans) and minimally designed garments. With a perfected focus on comfort, style, fit and fabric.
In the spirit of stellar craftsmanship and sleek style sees A.P.C.’s Spring/Summer 2013 Collection. Shot by Desmond Cheung, the editorial highlights the brand’s spring essentials including simple crew necks, heavyweight tailor denim jacket, classic bomber jackets and relaxed tees. Proof that less is more.