Weekly updates:

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Weekly updates


Last week NYC streetwear brand Alife announced they’re coming back after somewhat of a lengthy hiatus. Announced with a series of promotional posters plastered around NY, it’s reported the brand also reopened their iconic Alife/Alife Rivington Club store yesterday and it was announced that the online store to open on the 11th.

The big question for most punters is what has been going on since their disappearance on the scene? With the brand celebrating 15 years in 2014,  and streetwear definitely enjoying a resurgence currently, I’m sure more and more will be revealed as their timely comeback rolls out. The first look at what is to come is a number of preview images from their upcoming ‘CRACK’ range which you can view above.

Thoughts?