Weekly updates:

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Weekly updates

Everyone’s favourite labels have finally opened the doors to their first flagship store in Europe, located fittingly in the heart of London’s Soho. This comes as a follow up to the successful pop up “satellite store” that was also located in London recently. The 800 square foot store stretches across 2 levels, and comes as the fourth flagship following the opening of stores in New York, Japan and Hong Kong.

The store is comprised of two themed interiors – on one hand we have the galactic-style aesthetic of Billionaire Boys Club, and then on the other hand, a ’50s ice cream parlour inspired layout for ICECREAM.

The SS15 collections from both labels will be available at the store, as well as BBC’s ‘LDN’ t-shirts and caps, as well as clothing from father-to-the-store Pharrell Williams – including his Comme de Garcon and Adidas collabs. The store will also be reintroducing Billionaire Girls Club into the mix, not to mention exclusive stock from the other flagship stores across the world.

Billionaire Boys Club / ICECREAM
36 Marshall St, London, W1F 7EY