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Celebrate the English way for BOY London’s 40th birthday in these casualwear ensembles. The SS16 collection heavily features the Union Jack, and the colours red, white and blue. Photographed by Haris Nukem, the models look like some seriously stylish sailors, broodingly hanging out on a boat.

The unisex pieces in classic designs and fits covered with the BOY London logo and eagle make a bold statement. The collection includes high-neck polos, wearable leggings and trackies for your casual comfort, along with some patriotic jumpers and bomber jackets for the winter chills.

Apparently this party will be kicking on, with BOY London announcing other product launches coming throughout this year.

  • Words: Eleanor Beardsell
  • Photography: Haris Nukem

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