Earlier this year, Converse launched “Made By You,” a campaign celebrating fans of the brand who have been expressing themselves and their creativity in Chuck Taylor All Star sneakers for nearly 100 years. Converse reached out to creative genius Callum Preston to create his own ‘Made By You’ shop window for Converse’s Melbourne Central Flagship store.
“We asked Callum to create his version of the Chuck Taylor All Star and create a window based on his inspiration around this concept the fact that each sneaker is blank canvas of self-expression. We wanted Callum’s expression of made by you. From this broad brief – his window is what he created.”
Callum’s ‘Made By You’ window represents his DIY ethos whilst involving his intelligent creative vision. Watch the video in the gallery above to see how he made the display, step-by-step.