Weekly updates:

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Weekly updates

Another day, another insane new pack release featuring the adidas ZX Flux. Yesterday we showcased the ZX Flux Weave pack, well we hope you’ve absorbed it, as today we can unveil the glorious ZX Flux Photo Print Pack. The first of its kind, the pack features a variety of digital-print patterns ­­– from crashing waves, to vibrant cityscapes and geometric kalidescopes of colour – all adorning the new Flux silhouette, embellished with the floating 3-stripes and the iconic ZX heel cage.

These three designs are just a taste of what’s to come and with the digital printing tech where it is, it seems that future releases will only be bound by the designers’ imagination. Rumour has it that this digital print tech may also be brought over into the mi adidas customisation department, which truly opens up amazing possibilities to the everyday designer and consumer. Your own photos embellishing your kicks? Well… let’s just say things are currently in a state of flux (ZING!) but it seems the future of the silhouette is going to continue to surprise us at any rate. Stay tuned!

Oh and don’t forget the official Oz launch of the ZX Flux this Friday. RSVP here and get there at 8pm to avoid disappointment.