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Event recap: Sydney – I Love Ugly Pop-up Store opening, October 15

New Zealand brand I Love Ugly has been a regular on our radar for a while and the guys continue to do big things with their ever-expanding network. They’ve already opened permanent locations in Melbourne and LA and last Thursday, they hosted a special event for the opening of their Sydney pop-up store. The city’s steeziest descended upon Westfield Sydney to check out the new space and view the full range in real life. Like any good store opening, the good tunes and drinks kept flowing, making for a perfect introduction to the Sydney crowd.

Fans of the label can head down to the temporary space now. For full details, head to I Love Ugly’s blog.

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