This week, the ACCLAIM team is lucky enough to be spending some hands-on time with Converse at their brand new world headquarters in Boston. Converse have some serious heritage, with their brand history stretching back as early as 1908, and their new home is a reflection of their unique story.
The 10-storey building is located right on the waterfront in Boston’s harbour, making it a permanent part of the city’s identity. The building was three years in the making, and the attention to detail shows. As you enter, you’re greeted by a massive chandelier made of 198 All Stars suspended in front of a massive piece by the one and only Futura 2000.
It’s not just an aesthetically pleasing working environment though, the facility also boasts one of three Rubber Tracks studios in the world. The space offers unsigned artists the opportunity to record in a professional studio environment at absolutely no cost, and since the program’s inception thousands of musicians globally have jumped at the chance.
Of course, being a sneaker company means that product is paramount, and Converse go above and beyond with their on-site Lovejoy Wharf retail store. The space offers an incredible chance to design a custom All Star from the ground up. You can pick everything from materials to lacing to eyelets, and have the finished product ready in just three weeks. All in all, the space is a manifestation of Converse’s brand ethos, a tribute to their incredibly rich past that paves the way for the future of the company. Stay tuned for more news coming live and direct from Converse’s home.
Photography: Julian Loh.