Pharrell recently sat down with WWD and talked about the beginnings of his latest collaboration with adidas Originals. And it only started with some jackets. He was originally sent the iconic Firebird jacket in various leather versions, he started drawing, adidas embroidered the designs onto the jackets. Voilà: ‘Pink Beach’ was born.
Williams has a pretty transcendental approach to his designs. “That was a zone out that I was in like elevation, operating on a higher frequency as an individual as much as I can,” Williams said in the interview, about the design and drawings. “The power of music. The power of oneself when you connect to that most sacred place within yourself, you know? And then we started throwing those ideas around and was just like, man, what if there was a place where everyone just instantly was on that frequency the minute you got there? And that was Pink Beach. It’s just spirituality.” Meta.
He also shared some insight into the world of technology, collaboration and art. “The human race will never be the same and that’s a good thing. This means we’re still evolving so it’s just about what we do with the information that we get. Knowledge is a responsibility. It’s expanding. It’s changing rapidly. Every decade music is completely unrecognizable from the decade before it. Fashion is completely unrecognizable from the decade before it. Design. The culinary experience. It all just continues to evolve.”
A photo posted by Pharrell Williams (@pharrell) on
adidas Orginials join a long list designer companies affiliated with Pharrell, including Karl Lagerfield, Colette, Moncler and Comme des Garçons. Is there anything this guy can’t do? We’re yet to find out.
- Words: Louis Hanson