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Good Read: Raf Simons reveals what he thinks is ruining fashion

The designer opens up about the curse of swiping

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If you asked us what is killing fashion, our first guess probably would have been fake Yeezys. Raf Simons has put a bit more thought into it than us, and revelled in an interview with the UK title The Telegraph how the ever-increasing pace of fashion is the real killer of creativity.

“These days it’s a different way of consuming [culture],” he said. “It’s now looking and then swiping to the next thing – looking, next; looking, next; looking, next; next, next, next, next – there’s less dialogue and engagement with it in general. There weren’t that many things reaching us, so that when we picked up on something, we went in-depth. We would investigate, we’d follow, try to understand… whether we liked it or hated it we would still have a conversation about it.”

Former creative director of a little brand called Dior, the Belgian fashion designer is now concentrating on more mainstream clothing, with upcoming collabs with Fred Perry and adidas in the works. With A$AP and Kanye both being big fans of Simons and flaunting everything from his jackets to shoes, it’s safe to say that we’d take anything he says seriously. Even his current take on furniture, as he tries has hand at interior design. It might not be within our price range but we will keep his colour schemes in mind for our next trip to Ikea.

You can read his full interview with The Telegraph here.

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