It’s no surprise the cult-like following of Gosha Rubchinskiy has resulted in a brand expansion, PACCBET. After back-to-back collections being stocked at Dover Street Market, ongoing collabs and art films with some of the most relevant and influential stylists and designers including Lotta Volkova and Demna Gvasalia and an ever-growing hype surrounding each collection, the brand made in partnership with best friend and muse Tolia Titaev is positioned for a strong debut.

The brand will be produced by Comme des Garçons (the producers of Rubchinskiy’s past collections) and will consist of a limited run of simplistic branded and designed shirts, hoodies, caps and skateboards. The brand’s vibe plays off existing ties and aesthetic to Rubchinskiy’s old designs where PACCBET has been used throughout his collections making it easily identifiable by the brand’s pre-existing following.

The range launches on September 17 online and in-store at Dover Street Market and Paris Comme des Garçons Trading Museum. You can check out the new label’s line, photographed by Sasha Mademuaselle, in the gallery above.

[Via.]

• Words: Jordan Gogos