Weekly updates:

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Weekly updates


Before now, getting your hands on anything Hood By Air was near impossible. Primarily sold online at VFILES, Opening Ceremony, Barney’s and Browns, by the time the New York label announced a fresh batch of pieces hitting online stores, the internet would crash and before you could say “fuccboi” you’d be lucky to find anything left smaller than an XXL. However, now you can scratch those plans to either a) become an XXL via McDonalds or b) take those sketchy black market growing pills because Yeezy and Rocky’s everyone’s favourite sports luxe fashion house have finally launched their official online store. And yes, it ships internationally.

Over the past few seasons, Hood By Air have skyrocketed to the forefront of street style with their sports-inspired aesthetic that’s arguably responsible for fashion’s current obsession with all things athletic – even at Chanel’s spring 2014 couture show last night the models were wearing Lagerfeld-designed sneakers. The launch of HBA’s online store is a culmination of their huge $uccess, and a sign that their world takeover one big branded tee at a time is set to continue.

Right now the online store is just selling a range of those long sleeves and hoodies, with the range likely to expand in the near future. Still, you’re ‘gonna have to be quick if you want any of it. What are you waiting for? Beat the crowds and check out Hood By Air’s brand new online store now.

More HBA

Hood By Air Yo’Hood collection
Hood By Air Spring/Summer 2014 collection
Lookbook: Hood By Air Fall/Winter 2013