Weekly updates:

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Weekly updates

Hood By Air have quickly become front-runners of contemporary fashion with their ethos that marries the worlds of hip-hop, sport and androgyny in a weirdly wonderful avant-garde ceremony. HBA have just sent their SS/14 collection down the runway at New York Fashion Week in an impressive showing that encapsulates the aesthetic that have Kanye West, A$AP Rocky and the /FA/ Tumblr communities obsessed.

Their latest futuristic silhouettes are dominated by loosely flowing sporty garments, colour-cordinated layering (mainly black-on-black and white-on-white) and, of course, plenty of that bold logo branding.