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Weekly updates


The Hundreds Spring 2014 collection is set to launch soon, with a new editorial lookbook out this week. While the line features a strong 90s feel, it’s not the grungy kind that’s been replaying itself over the fashion world of late, but the 90s of suburban America, of regular kids hanging out in parking lots and shopping malls.

The lookbook, shot by Bobby Kim, features sun-bleached imagery and a fade-out effect. Label co-founder Bobby Hundreds says it represents what the decade was for him.

“The ’90s were such a substantial part of my youth, but in reality my memories of that time period keep fading out. We wanted to come up with this photo idea where the models keep fading out, and then I realized that it probably stems from my obsession with the Back to the Future trilogy.”

The collection will house a broad range of items including tees, baseball shirts and outerwear, with new motifs and prints.

The Hundreds Spring 2014 collection is set for release at The Hundreds flagship stores across the US on January 30, and will be available on the online store from February 3. Head to The Hundreds’ website for more info, or check out the lookbook images above.

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