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If you’re a shopper at Ralph Lauren’s flagship Fifth Avenue store, going in to buy a new a polo shirt or pair of chinos is set to become a way more fun experience.

The iconic US clothing company has just installed an interactive change room in their central Manhattan store, which has been crafted in conjunction with startup company Oaks Labs. The deluxe design – known as the Oak Fitting Room – allows customers to alter lighting, view stylist recommendations, request different options from staff, and save items to purchase later on via mobile integration.

The rooms are set to reach more Ralph Lauren stores in the near future, but in the meantime, have a look at the a video explaining the design in the gallery above, and imagine what shopping could be like in a few years.

  • Words: Juliet Mentor

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