Melbourne brand JUDAH. was birthed in the South-East suburbs of Melbourne (aka The Areaz) in late 2016, and in the time since has become a cult label amongst Melbourne’s creative youth. Priding itself on unique and innovative creative direction, JUDAH continues to push fly-ass clothes ‘for the people’.

After a successful pop-up shop and party in Melbourne last month, the brand hits back today with a new collection modelled by Melbourne artist Rini and local DJ Teejae Mai. The range features a variety of pieces that pull inspiration from the raw nature of 90s hip-hop culture including tees, hoodies and a super sick denim 2-piece set.

To celebrate the release of their new collection dropping at 7pm tonight (March 17), the crew at JUDAH. have put together an exclusive playlist for Acclaim that soundtracks their new threads and delves into some of the inspiration behind the collection.

Check out the lookbook above, the playlist below and head to www.judah.com.au from 7pm AEDT on March 17 to shop the full range.