The age of the Instagram model is well and truly here. We all know it (whether we like it or not) and more importantly, high fashion is starting to embrace it. Marc by Marc Jacobs is just about to close their second round of Instagram model castings, so if you want to see your aspirational frame in a Marc Jacobs campaign you better Instagram those new head shots real quick. At last refresh, the #castmemarc feed turned up over 98000 images, so competition is tight (maybe). But you gotta be in it to win it. Take a look at the gallery above to see last year’s winners.

#castmemarc closes at midnight on September 26.

More Marc Jacobs moments

Playboy 60th Anniversary T-shirt by Marc Jacobs
Marc Jacobs to quite Louis Vuitton
Marc Jacobs Foil covered iPhone 5 cover