The second instalment of the ongoing collaboration between ASOS Black and PUMA has yielded a selection of looks that once again feed off both the sporting heritage and fashionable aesthetics of each of the brands.
Further developing their #beacreator concept from 2012’s campaign, the lookbook features three fine young Londoners. Caleb – a tattooist, artist, and former pro BMX rider, Thristian BPM – otherwise known as Boiler Room TV’s front man, and Daniel David Freeman – an illustrator, artist, and DJ.
Don’t worry though, you don’t have to be as accomplished as these gentlemen to wear the collection, you just need to be able to rock magnified polka dots, bright ombre fading, and colour taping.
The collection will be available in full from June 2013 via ASOS.