Butter Goods (if you can’t already tell) is owned and operated by skaters, which explains the various skateboards, cool guys and practical urban threads featured in their newly released spring 2014 lookbook. Their latest collection, which stars long- and short-sleeve tees, rugby jumpers and polo shirts takes cues from the golden vintage era of brands like Nike, Nautica and Ralph Lauren then completely rearranges them for the modern-day city-slicker. These are clothes that you can skate in, date in and look plain great in.
The range will be available in stores worldwide form September 20 and online from September 24 at Butter Goods’ web store.
Lookbook photography by James Whineray.