The latest drop from Hand 2 Hand Store’s self-titled label hits stores this week. That’s right, stores. As in plural stores… as in they’re also setting up shop in a brand new Gertrude Street location this week. The collection, titled ‘Business As Usual’ takes inspiration from various businesses such as Yellow Pages and courier services, and turns them into dope prints on tees, sweaters and totes.

The collection will be made available on Friday at 11am online, and at both the Johnston Street and Gertrude Street stores, and don’t forget to check out the store launch party on Friday night.

Photography: Beto Zimmermann

Hand 2 Hand new store launch

Hand 2 Hand
120 Gertrude Street, Fitzroy
Friday October 9, 6–9pm