Brooklyn-based design outlet The Hill-Side have taken the general conventions of a lookbook to a whole new level with their animated SS13 accessories lookbook. Directed by Alan Poon, the dynamic gifs are pretty cheeky. Featuring exploding neckties, peeping pocket squares and swirling scarves moving while the models try to sit still. We haven’t seen anything like this before and it really showcases The Hill-Side’s creativity, authenticity, and the time and care that goes into everything they do.