Reebok have kicked off a series of mini documentaries that takes you behind the scenes of ‘the world’s finest sneaker retailers, away from the shop floor, into the world of Stockboy.’ The first episode has been released alongside the interpretation of the reworked Phase 1 Pro, Reebok and Packer shoes. It features 25-year-old Stan Cahn who lives and breathes shoes. After getting to know Packer once a store opened near him, Stan Cahn began photographing shoes for the store as well as helping out in the store.
If you think you love sneakers you honestly have nothing against this man. The way he talks about every aspect and detail of the shoe is somewhat inspirational. He has a real passion for photography and an eye for art and there’s no questioning why he is the perfect Stockboy. Check out his story in the gallery above.