Amidst the tiresome print trend that is scattered around fashion brands globally – I’m looking at you, florals – Melbourne label P.A.M. has brought some refreshing prints into their latest offering for Spring/Summer 2013. Titled the ‘To & Afro’ collection, the label makes use of hand-dyed cotton done with traditional Malian techniques. The standout print here is the one consisting of leaves and old school cola bottles printed with drug names like ‘Ecstacy’ and ‘Acid’. The prints appear on tees, jackets, 5-panel caps and iPad covers.
The collection is now available online.