By now, you’re probably already pretty familiar with the skate brand Palace. Born in London, the label creates some of the most highly sought after collections on their own, let alone the impressive collaborations they’ve managed to score over the years. They’re instantly recognisable and have received support from everyone from the teens skating your local park, to the celebrities topping music charts internationally. And North West. So how did the brand achieve these heights? The Guardian chatted with founder Lev Tanju about his beloved label to find out.

The ultimate chiller, Lev stays true to his own personal inspirations and it seems like that’s paying off, with Palace drops selling out almost instantly, with little effort from the labels’ part. You can check out some of the key quotes from his interview below and be sure to read the full article here.

• Image: Sarah Lee / The Guardian