Everyone’s creative journey begins somewhere. From humble beginnings, individual’s go on to achieve momentous things. PUMA Australia’s latest campaign pays homage to this journey — the ‘First Steps’ series is all about reflecting on where it all began.
In the first instalment of 2016 we caught up with Melbourne based fashion label PAI. The label is a collaboration between artist Angie Pai and designer Adrian Bressanutti who together explore the intersection of art and fashion. As a result PAI has become known as one of Australia’s most exciting and unique fashion labels. In this video Angie and Adrian explore the origins of their collaboration, highlighting the importance of artistic inspiration in the design of their graphic and textural garments.
Music by Simon Lam
A full range of PUMA sneakers and apparel is available here.