I don’t ask for much from an independent skate company, but some think it’s necessary for them to drop avante-garde fashion statements or high priced, uber limited edition goods only the hand of Yeezus can hold. In reality, all I really want are tees with basic back graphics, simple coach jackets, durable hoodies and the occasional ‘lo or rap reference, and Perth label Butter Goods stays in their lane and comes correct with a Winter 2013 range that ticks all the boxes!
Chest logos channeling ATCQ’s classic album artwork, coach jackets with outdoorsman patches, heavy sweats and a massive range of headwear round off this season’s collection. Other brands take note. If you get the basics right the range just sells itself. Oh, and having an ill lookbook helps too.