Puma Social have released a new ‘film’ which is a call to action for everyone to get off the couch and get out at night, meet with friends and participate in life in general (just in time for the hellish return of Big Brother this year). This kicks off their 2012 brand campaign, which will be rolled out worldwide.

From the presser: With the rapid rise of reality television, more and more people seem content to spend time watching life on television, instead of actually living one themselves. Elevating those who fight, backstab and cheat into celebrities and role models. Something has got to change. So for the latest PUMA Social release we are offering people a choice: do they want their nights to be
spent staring at televised strangers, or do they want them to be more?
A time when they live life, instead of just watching it. Where reality stars are replaced by teammates. The 90-second film juxtaposes a slew of reality television audio clips with visuals of life being played. It celebrates those who choose to ignore the banality of today’s reality television climate, in favor of
creating their own stories with friends and teammates. Furthermore, the film encourages those of us not out already, to get off the couch. Because in the end, life deserves to be played, and channel surfing is not a sport.