Flying Horse Jeans want to get you amped about their upcoming Fall/Winter 2013 line with visuals revealing the entire birthing process of the garments. Did you imagine that your jeans just somehow appear in the store seasonally and then you adopt them and give them a home? Well no, there was love and care and nurturing invested in that denim, literally woven into the fabric of their existence, before you even thought about updating your wardrobe.

Melissa Zheliba