Weekly updates:

Style

Watch: adidas Originals’ futuristic new campaign video

Starring everyone you should be following on Instagram this year

Posted by

In case you didn’t notice, adidas Originals has been going hard in the past 12 months with their innovative technologies, new products, and A-list collaborations. They’ve already entered 2016 with another new must-have sneaker silhouette, the NMD, a phenomenal Pitti Uomo show for their White Mountaineering collab, and now their just-unveiled campaign continues this forward-thinking trajectory. The ‘Future’ campaign features a short film by award winning director Terence Neale and stars some of today’s (and tomorrow’s) key cultural influencers, including young fashion icons Luka Sabbat and Aleali May, and basketball player Iman Shumpert, all modelling the forthcoming styles from adidas Originals. The clip sees the crew traversing their way through a dystopian landscape where intimate relationships occur in virtual reality and phone screens rule everything. It’s scored by a haunting track by Daisy Hamel-Buffa. Overall, it’s pretty creepy but the clothes, of course, are fresh as hell. Watch the clip above.

Weekly updates