Parisian street kings Brooklyn We Go Hard and German sportswear giants PUMA have finally unveiled their hotly anticipated collaboration, ‘The Bluefield Project’, with a sleek short film directed by Adrien Landre and Julien Soulier that emulates the brands’ respective visions and, of course, shows off the beauty of their brand new sneaker. The collaboration uses PUMA’s classic R698 model as the canvas, with the makeover combining a modern streetwear aesthetic and premium sportswear performance. As seen in the video, which shows three different characters wearing the suede-built, blue-toned R698, the shoe has been tailored for both Olympic athletes and French artists alike.

The Bluefield Project goes live December 6 and will be available from BWGH’s e-Store, and locally through Super Glue stores from December 7. 

More BWGH and Puma

Solange named art director and creative consultant at PUMA
Lookbook: BWGH – ‘Stonehaven’ Fall/Winter 2013
Style feature: Sugar Rave