If you really know anything about street culture, fashion and business, then you know the name Jeff Staple is synonymous with all three. As hugely successful as he is, he still doesn’t feel like he’s made it, as he reveals in this short video filmed by Heineken for their #ArriveBig campaign. Despite being named number five in Complex Magazine’s list of most powerful people in street culture, Jeff still appears humble, hardworking and continually ambitious, which I find incredibly refreshing. Click play on the video above to learn a lesson in humility, longevity and success.