Since its debut, Billionaire Boys Club has been a success but really that should be no surprise for any project that Pharrell is behind. To celebrate BBC’s tenth year, Pharrell sat down at his SoHo store to speak about his label, his influences and everything else around it.

“Knowing you have a store, an incredible team, support group, genius people around you… is super cool.” (Yeah, I bet it is!) He talks about the statement aesthetic of the iconic line and his inspirations, such as Ralph Lauren, COMME des GARÇONS and Burton. Check out the stills and video above.

[Source: Hypebeast.]