Go for a night ride with Supreme and The North Face. The video is shot through a fish-eye lens and follows an individual through the streets of New York City via bicycle, jumping barbed-wire fences. At first it seems pretty gloomy and unclear until you realise it’s shot entirely in the dark so the only thing properly visible is the rider’s reflective 3M Mountain Parka from the new range. Clever and creative. The new collab range will all be available online and in-store April 4.