I’m not one for jingoism, and I generally don’t feel the need to endorse something specifically because it’s native to Australia. I mean, emus are sweet and all but they also look completely ridiculous – you can’t front on that. BUT almost ten years ago Ironlak brought a brand new product to market, and opened up a new door for Australian consumers. Not only were they the first Australian company to offer a premium product specifically for writers, but despite several companies trying to follow in their footsteps they’re still the number one in the game.

Ironlak have just unveiled a new teaser video for the company’s future direction – titled ‘A Writer Knows’ it’s a pretty definitive statement from a brand that has always stayed close to their roots. Watch out for more instalments in the future, and no doubt, plenty of innovation from the team.