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Event Recap: Nike Air Max Zero Launch, Melbourne

Celebrating the one before the 1

Since last year, March 26 has ascended from the rank of an ordinary day to Air Max Day- a celebration…

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McDonalds drop their ‘Big Mac’ collection

Because nothing says style like a hamburger franchise

McDonalds Sweden have just released the first half of the worlds only official Big Mac themed collection and its perfect …

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Fieg-Feature

Ronnie Fieg x Puma R698

Everything he touches turns to gold

As part of the Sakura Project, an endeavour by KITH NYC to champion the brand’s sentiments and aesthetics in Japan …

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Turn your child into a tiny baby Hypebeast with the Crocheted Yeezy 750 Boosts

Keep your bub on that North West level

Since its inception in 2005, Etsy has become a handy craft haven for international sellers and buyers. Spanish Etsy user …

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BBC Store Marshall St-20 2

Billionaire Boys Club and ICECREAM just opened their first flagship store in Europe

It's in London and it's kind of awesome

Everyone’s favourite labels have finally opened the doors to their first flagship store in Europe, located fittingly in the heart …

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GIVEAWAY: Win 5 different shades of the adidas Originals Supercolor

Want to stunt like Pharrell? Here's your chance.

The adidas Originals supercolor have hit stores and if their instant popularity means you’ve been scrambling to get all the …

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TCG Feature

Kicks: TCG Fall/Winter 2015 “Olympia” Pack

New name, same game.

Having undergone a rebranding phase to become TCG, an abbreviation of their OG brand name Thoroughly Crafted Goods (Thorocraft), …

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