New Zealand’s premiere exponents of clean-cut apparel have been slaying the streetwear game in the Southern Hemisphere for some time now. In 2014 alone, the Auckland-based retailers have already released a brilliant Spring lookbook and a crisp collection of hats. With summer fast approaching it was only a matter of time until the folks over at I Love Ugly took their talents to the eyewear industry as well.

The collection features a swathe of timeless designs that all share one thing in common: a boldy different stylistic approach that you just don’t get from omnipresent big-brand alternatives. Actually I lied, they are all made from a high quality natural cotton fibre acetate, CR-39 impact resistant lenses and offer 100% UV protection as well. I Love Ugly have made it their personal mission to stimulate individuality and inspire creativity in a world where everyone seems to be wearing the same pair of Ray-Bans.

The collection is available now via their online store.

More I Love Ugly

The Drop: I Love Ugly July 2014 Hat collection
I Love Ugly’s ‘Before, During & After’ editorial
The Drop: I Love Ugly World Cup collection