Given that the Super Bowl is the most watched American television broadcast each year, it’s not that surprising that Super Bowl ads have become an integral part of advertising lore. With yearly audiences around the hundred million viewer mark, the massive budgets and huge profiles that commercials obtain are frankly mind-boggling. A single slot costs a reported US$4 million, and these days expectations are sky high. Traditionally, these productions feature huge budgets, slapstick comedy, celebrities, and, for better or worse, often have anthropomorphised animals. In anticipation of this year’s event, we are taking a look back at some of the best Super Bowl commercials of the last 48 years.