Weekly updates:

Art
Posted by

Weekly updates


Visa Brazil’s new campaign to promote the upcoming FIFA World Cup, #welcometobrazil, depicts cast members from The Simpsons and Star Wars in full soccer team line-ups.

In addition to throwing a hashtag into the mix, the use of these two popular franchises seems to be an attempt at targeting a younger demographic. It’s different, that’s for sure.

What do Star Wars and The Simpsons have in common with soccer, you ask? Well, nothing. Is it just a simple way of connecting with Brazil’s younger audience? A cop-out, if you will? Maybe…I just don’t understand advertising.

Whatever it is, they had me at Moe. My only concern is, who’s watching the Kwik-E-Mart?

Ed Gurr

[Via]

More Simpsons/Star Wars 

It Came from Tumblr: The Simpsons x Game of Thrones
You can now build 742 Evergreen Terrace with the Simpsons Lego set
Disney boss confirms one Star Wars film every year after ‘Episode VII’